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Rebecca J. Chaney's avatar

Thank you, Stuart, for your support and mentorship this year, and for your continual transparency on the indie publishing process in posts such as this.

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Emily Baker's avatar

When you advertised in the past (any maybe future!)- what outlets primarily have you used? Social Media, paid ads, etc.?

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Stuart White's avatar

I used everything I could think of, but paid ads are the thing that moved the needle the most and the quickest. Amazon Ads and to a lesser extent, FB ads. Social Media generally had little impact. Not none, but very little.

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Emily Baker's avatar

I listened to a podcast from Demi Winters (her originally self-published book The Road of Bones was just picked up by a published and a November Book of the Month pick) and she primarily uses TikTok. And I was like OH NO am I going to have to cave and finally get a TikTok?

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